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PlayUp is the newest sportsbook in the Australian online betting scene. They recently launched a brand new website that is the result of merging popular Australian brands MadBookie, ClassicBet and TopBetta.
PlayUp commenced operations in the Australian market in 2019 after the acquisition of Topbetta, Madbookie and ClassicBet in 2018. PlayUp has been in the Fantasy Sports space with Australian major Daily Fantasy Sports site Draftstars in their company portfolio. However PlayUp has moved into bookmaking with licences in the United States (Racing) and Australia (Racing and Sports).
With recent changes in legislation in Australia, first deposit bonuses cannot be advertised but PlayUp do offer a VIP rewards program that rewards members for deposit and bets. For every bet you place, users receive rewards points which can then be redeemed for bonus bets. The higher the rewards the more bonus bets can be obtained!
Weekly promotions are offered including best of the best premium on Metro meets (Wednesday/Saturday), 103% Head to Head Lines for the NBA and the popular Lay of the Day offer for Saturday racing.
The first thing you notice when on the PlayUp site is the striking layout with black, grey and green used throughout the experience. It is easy to navigate on the PlayUp site, with menus easy to read and only the essential information appearing on any one page. The PlayUp site is simple and neat and overall simple to place a bet on.
The racing product includes three codes of racing and with deals with International partners, users can explore plenty of international action. In Australia however, PlayUp provides pop up form guides, best Tote + start price along with exotics which you’ll find in all major bookmakers. On feature markets you can obtain BOB (Best of the Best Premium) which is either best of the 3 Australian TAB prices or the official on-course Fluc.
The Sporting portfolio is ever expanding on PlayUp with new sports and leagues added progressively. All major sports are covered from the footy codes, basketball, cricket along with baseball and tennis. Novelty markets such as entertainment and elections are also available.
Creating an account and depositing/withdrawing is a simple experience. PlayUp accepts Visa/Mastercard Credit/Debit Card, Poli, BPay and Bank Transfer. Withdrawals are processed Monday-Friday, with same day processing if received by 11am AEST. PlayUp states that verifying your account can be done automatically using various online databases but you may be prompted to enter additional information to complete the verification process.
PlayUp do market as 100% Australian owned and run bookmaker, with offices in Sydney, which has become a niche trend in a big market. Live Chat is available daily from 0700-0000 AEST and Phone Betting is available 24 hours a day, 7 days a week.
PlayUp has been born from three previous bookmakers and has made the user experience simple to browse and bet on markets. They pride on being a local operator and have enough incentives to be your next loyal choice when on the punt. A great site to bet with.